Pricing

Apple is flexible when it comes to pricing their products. They make several of the same products in different sizes and storage options at different prices, which is beneficial to an array of customers. For instance, they sell iPod shuffles that carry 2 gigabyte in memory for about $59 and they also have a 4 gigabyte iPod shuffle for $79, next they have an iPod nano for 8 gigabytes for &149.

For the Iphone they have an iPhone 3G for $99 and it has 8 gigabytes in memory and for the iPhone 3GS it's priced at $199 for 16 gigabytes of memory and they also have a 32 gigabyte for $299.

Giving customers options in different prices for products that have similar features and functions is a really great look for apple because they're focused on selling their products to customers of all different income brackets. It's very rare to find a big company such as Apple that can make their products affordable and available to just about anyone.