Over the years Apple has developed some very mind-blowing yet feasable advertisements for their products. They have iPhones plastered on billboards with slogans that stick such as "Your life in your pocket". This ad is logical because apple builds their products on convenience and they thrive on making products that make it easier to be more technology savvy without necessarily having to sit in front of a PC all day.
Public Relations has been an amazing help with boozing the awareness of all Apple products, from the commercials to billboards in very visible and high traffic areas such as times square. Their ads are also taking the front of most radioshack windows, circulars such as best buy. The list of places where Apple advertisements can be found is pretty extensive. Overall, I believe Apple is or should be one of the leading companies when it comes to advertising and public relations.
No comments:
Post a Comment