The Apple company has proven to be very successful in sales for the past couple of years. Their network and advertising techniques range from their website, commercials, store advertisings, billboards and word of mouth. For apple their products seem to really sell themselves, Apple definitely has done an amazing job in regards to making all products whether new or old well known to the general public.
For the most part Apple really does their share of selling their products because of the different ways they advertise. The company as a whole can really stand on their own, going through over companies just helps to make profits quicker, such AT&T selling iPhones.
So although they are a vital part of the selling aspect, and they are the ones with the primary focus on sales they also have help in this field because some of their products are involved on B2B, such as their dealing with Bestbuy and AT&T.
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