Thursday, March 11, 2010

Describe the market segmentation of your product and how it works in favor or against ur product?

The iPhone has two main market segments. The first is the general population who likes to stay updated with the latest technology which in turn helps them keep up-to-date with school assignments and and personal things as well this group is young adults and college students of this generation and the second is business oriented persons who like to have all the functions of a computer in touch of a hand so that they can always be on top of perspective business.

This market segment works in favor of Apples iPhone because bot only is there a demand for it but there is also a need and want for it. 

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