Most recent Apple iPad Commercial

I just finished viewing the latest commercial for the iPad and realized their exceptional marketing skills. The highlight and main point of the advertisement was to accentuate the main feature of the full screen concept as does a PC. They highlighted this by showing it's features and capabilities on TV. It was exceptional and amazing to say the least. I'm an Apple follower all they way! They come up with the best products in our current times of upgraded technology.

Release Date: iPhone 4g

We all know that the release date of new iPhones for the past couple of years are always in the month of June!! We now have a date! You can pre-order the phone on June 15th and it will go on sale in stores starting June 24th!!! I can't wait to get mine!!! If your still viewing blogs Professor Evans I know you can't wait either!!! I'm an apple fanatic for life!!!!!

New Information on the iPhone 4G and it's hardware

While you're going to have to wait until June to get your hands on iPhone OS 4.0, app developers have already been tinkering with it for weeks, providing plenty of juicy details about the features buried within the software's code. The most recent version of the iPhone OS Software Development Kit (SDK) released earlier this month reveals that the new software, and by association, the iPhone 4G hardware, will be capable of capturing 720p HD video.

Initially reported by MacRumors, the media capture preset values in the latest SDK update list two modes: AVCaptureSessionPreset640x480 and AVCaptureSessionPreset1280x720.

The former refers to the video capture functions currently offered by iPhone OS 3.0, at a resolution of 640 x 480 pixels, while the latter suggests that the new software will be capable of recording video at a resolution of 1280 x 720 pixels.

The addition of HD video support seems to fall in line with initial reports on the leaked iPhone 4G, which noted the lost prototype incorporated a larger, higher resolution camera.

For all the latest on the iPhone 4G, OS 4.0, and more, stay tuned to IGN Gear.

Final Blogpost

Apple's Mission Statement defines and clearly states what their company is about. It let's consumers know they're valued and respected, and also that they're constantly finding ways to improve their products, and strive for excellence.

Through my posts, you can see their mission statement to be true to form. For example, in my second blog post regarding their current marketing situation, I discussed Apple's Ad Campaign launch for the "iPad". As this product was launched there was a great deal of skepticism as to how great the product was intended to be as well as the Media trying to figure out the adverse affects the iPad would have towards the sales of other Apple products. I feel that when it comes to Apple all publicity both good and bad, are relatively good for Apple in hindsight. It's similar to the saying "All publicity, is good publicity." When the iPad campaign was launched, the iPad was definitely the topic of conversation.

In my March 10th post, I discussed how Apple participates in both Business Marketing and Business to Business. The mere fact that Apple participates in both is absolutely phenomenal, because it only helps to strengthen their product awareness to consumers. Apple's products are generally marketed to relatively all consumers. They have products designed to fit the specific needs of a consumer, by ranging their products in size, colors and ability..

Originally, Apple products were considered more of an "luxury item". Now, like many other companies are trying to do, Apple has ventured part of their focus on satisfying the wants and needs of a customer as well as making their products more cost reasonable, by setting different price ranges for their products. This tactic is definitely a plus for the company because not only does it build trust and loyalty from customers, it also keeps them coming back and also recommending their products to friends and family.

Apple is without a doubt an innovator in our present technology era. They are determined, dedicated and very well educated to make sure they are always one step ahead of the market demands and their competition. Over the years their Marketing strategies continue to improve, ranging from commercials, print ads, billboards, web specials and many more. It almost seems as if the Apple products sell themselves. If and when a company is able to have their products sell themselves, it definitely shows how successful they are in the marketing aspect. Even if this is the case with Apple, that definitely would not hinder Apple from continuing to find more innovative ways to market and sell their products.

Branding

Branding is an exceptional form of trademarking a company. For instance, Target's branding/logo is a picture of a "bullseye". Their logo alone stands for the representation of that particular company, when and wherever that logo is seen, it's known to consumers that the logo is a representation of the Target company. Apple's logo/branding has the same affect. Their logo is placed on every product that the coompsny develops and sells. In my opninion their logo also represents quality and luxury. 
Branding is not an easy task to do, it takes a lot of consideration and planning to know what will stick with a customer for years to come. Like target Apple has been and still is very successful with how they decided to brand their product. The picture of an Apple was probably the most effective and smartest decision the company made when they first launched their business. Branding is not something to be taken likely, the choice a company makes, can in fact make or break them.  

Update on the new iPhone 4g

iPhone Leak: Police Seize Gizmodo Computers
Date: Apr 26, 2010
Author: Scott Lowe

Following last week's leak of the fourth generation iPhone, police have seized computers and other hardware used by Gizmodo.com, the tech blog who paid for, and later posted a detailed analysis, of the prototype device. According to reports today, California Rapid Enforcement Allied Computer Team (REACT) entered and searched the home of Gizmodo editor, Jason Chen, and seized four computers, two servers, and other components as potential evidence in their investigation of the theft, sale, and transportation of Apple's prototype technology. 

The search warrant issued by the Superior Court of the County of San Mateo, which was posted in full on Gizmodo, states that the property was seized under the belief that it was used as the means of committing a felony. 

Last week, Gizmodo shocked the tech community when it published a detailed analysis of what they claimed was the next generation iPhone. The prototype was lost by an Apple employee and later found by a yet-to-be identified person at a bar in Redwood City, CA, just 20 miles north of Apple's Cupertino headquarters. Later, Gizmodo purchased the prototype from the unnamed party for a sum of $5,000 and posted pictures and video online. 

In the days to follow, Gizmodo said that they weren't certain of the prototype's origins but onceApple formally claimed the device as their own, they would promptly return it. Sure enough, Apple issued a request for the prototype's return, thus confirming the device's authenticity. 

It remains unclear whether the raid was targeting Chen, Gizmodo, or the unidentified seller of the prototype. 

Apple has yet to comment on the leak or the investigation. 

For more on the 4G iPhone leak, check out ourinitial coverage and stay tuned for updates.

Product Concept

Products are what make a business. The general concept of products determine the financial status of how successful your business can be. There are different types of product concepts such as business products which are goods that service customers while showing a businesses purpose. Then You have consumer products which best describe Apple, their consumer products are made to satisfy customers needs and or wants. For example, the iPhone, iPod and MacBook are all made for personal use. Consumer products, in my opinion, seem to be those of most value when it comes to consumer decision making. Most consumers react before they think when it comes to purchases, if an item seems like a good deal or if the customers makes him or herself believe they need it, the chances are they're more likely to purchase. This type of customer is known to the marketing force as an "impulsive shopper". 
When apple came out with their latest device the ipad that product in itself is looked upon as a specialty product because no other company sells an item like this. This also gives apple the upperhand on selling the most innovative and upcoming products in technology. This reason alone is why Apple is more successful than any other company selling up and coming technology related devices. APPLE IS THE BEST!